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The art – and science – of creating a brand name | The Globe and Mail

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in June
Susan Krashinsky - MARKETING REPORTER

Anyone who has spent time poring over a book of baby names or wrestling with the legacy of great-grandma Bertha knows that coming up with a name is no trivial matter. And when it comes to the multimillion-dollar baby that is a major brand, the pressure is on.

http://www.theglobeandmail.com/report-on-business/industry-news/marketing/the-art-and-science-of-creating-a-brand-name/article18915415/
 

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